123bc8fc-d13a-11e4-93fa-005056bc0bdb1a6da8fe-fb17-412a-a7ec-f61d46069dd1ItemGallery ItemCustomer Stories & News7fed6734-f828-4d7e-a94e-bcf3db307ab2TrueTrue9d9dcc4a-a560-11e4-93f7-005056bc0bdbFalse049fa5edb-d13a-11e4-93fa-005056bc0bdb0795673c-a619-4446-b364-cd84c12e7e7b572beea6-c0b1-11e3-8031-005056864800123bc8fc-d13a-11e4-93fa-005056bc0bdbffdbc6af-1652-11e5-93fd-005056bc2afe49fa5edc-d13a-11e4-93fa-005056bc0bdbc22118f3-80d7-484d-a8f0-d377d551fb3d572beea7-c0b1-11e3-8031-005056864800123bc8fc-d13a-11e4-93fa-005056bc0bdb84150ad4-a61c-11e4-93f7-005056bc0bdb<div class="background-container subpage-bg fadeIn"><div class="container"><div class="row"><div class="banner-text subpage"><h1>Customer Stories &amp; News</h1></div></div></div><div class="jumbo-background" style="background-image:url('/lisalib/getfile.aspx?itemid=ffdbc6af-1652-11e5-93fd-005056bc2afe')"></div></div>01

Answering customer demand with HPC as a Service

"With HPE, we are now taking the next step toward more flexible and consumable HPC services. Our customers can choose whether they host on premises, at a datacenter of their choosing, or with us - maintaining a bare minimum infrastructure while leveraging on-demand HPC resources when needed."

Ægir Rafn Magnusson, Business Development Director at Advania


Advania has made significant advancements in hosting and datacenter offerings over the years and has built extensive experience and capabilities within the high-performance computing space.

Participating in great HPC projects with some of the world's leading companies has created an opportunity to learn what's needed, and has also shown how much value we can create for our customers.

So what are we doing differently than others in the HPC industry?

When a company's workload has reached maximum capacity - whether generic or HPC - one of the main options is to scale their own infrastructure hardware while taking advantage of on-demand resources where possible for workload spikes.

“Until now, HPC operators have had to go into expensive investments to scale out.”

To economically address traditional IaaS resource needs, public cloud options have been readily available for some time. However, the same advanced solutions have not extended to high-performance computing. For HPC operators, the only way forward was to invest in expensive build-outs: until now. 

In reviewing various HPC projects that we have taken on, we try to identify and address pain points for our customers, carefully evolving our HPC services to better serve their needs and create more value.

 

“We are now taking the next step with HPE towards a flexible and consumable HPC services.”

 

With HPE, we are now taking the next step toward more flexible and consumable HPC services. Our customers can choose whether they host on premises, at a datacenter of their choosing, or with us - maintaining a bare minimum infrastructure while leveraging on-demand HPC resources when needed.

This "hybrid HPC" service enables flexibility for a company's HPC operations; leveraging infrastructure and additional resources on-demand for myriad reasons: to avoid productivity delays while internal build-outs are in progress, to address high priority projects, temporary or seasonal workloads, or to implement HPC processing ad-hoc where investment in an HPC cluster may not be justified. 

Our HPC service can save time, money, and resources for companies that demand flexibility.

 

“A customer can have a pre-built buffer that is only paid for if it is used.”

 

Additionally, we now offer cluster leasing through our HPC-as-a-Service (HPCaaS).

For a fixed price per month, we will procure, set up, host, maintain, and support an HPC cluster based on your specific needs. Clusters can be refreshed when needed as well, providing a pre-built resource buffer. Our pay-by-use pricing scheme helps transform large, upfront CAPEX investments to manageable OPEX expenditures, enabling your business to do more when needed.

Using CMU to orchestrate workloads, offering containerized HPC, and providing support - all the way up to workflows and applications, we at Advania in partnership with HPE, UberCloud, and CPU24/7 - are excited to take this step into the next generation of HPC.

For further information you can visit the Advania HPC page

Iceland for Hosting: Cool, Cost friendly, and Booming

"We have gained vast knowledge on a variety of data center services throughout the years and now we operate a comprehensive infrastructure that allows us to service and support our customers in accordance with their needs. Our data center operations fully meet the hosting requirements of cryptocurrency miners as well as those who engage in high-performance computing simulations and calculations."

Steindor Arnar Jonsson


Advania Thor data center launched in 2010 and since then we at Advania have invested a great deal of resources in developing our data center capabilities.

For the past few years, Iceland has increasingly become a highly attractive location for hosting services. The cool climate and low cost green energy make the services cost effective and in addition, global enterprises are discovering benefits in running an infrastructure on green energy with zero carbon footprint.

We have gained vast knowledge on a variety of data center services throughout the years and now we operate a comprehensive infrastructure that allows us to service and support our customers in accordance with their needs. Our data center operations fully meet the hosting requirements of cryptocurrency miners as well as those who engage in high-performance computing simulations and calculations.

 

Why does that matter?

We believe in the value of being able to meet a variety of needs. As a one-stop-shop we offer our customers better services, from the data center to workloads, applications, and everything in-between. This unique position has made us the largest data center provider in Iceland.

Three years ago we started construction on our second data center site in Iceland which currently is the largest data center deployment in Iceland with between 15 and 20 MV deployed and in production. We certainly have room to grow, as the site is expandable up to 50 MV, with the possibility to grow the data center campus even beyond that.

 

Bottom line positive and socially responsible

Iceland offers free air cooling and attractive energy prices. When combined, this creates a very "bottom line friendly" hosting environment. Depending on current hosting location and scale, it's possible that your company's hosting OPEX may be reduced by up to 50%. Advania delivers additional cost benefits by providing comprehensive operation, maintenance, and service of our customers' environments.

Speaking of the broader (non-infrastructure-based) environment - currently, data center operations are responsible for more CO2 emissions than air traffic. An additional benefit to hosting in Iceland: Advania boasts an extremely low PUE; powering your data center by carbon-neutral green energy and reducing your footprint.