123bc8fc-d13a-11e4-93fa-005056bc0bdb1a6da8fe-fb17-412a-a7ec-f61d46069dd1ItemGallery ItemCustomer Stories & News7fed6734-f828-4d7e-a94e-bcf3db307ab2TrueTrue9d9dcc4a-a560-11e4-93f7-005056bc0bdbFalse049fa5edb-d13a-11e4-93fa-005056bc0bdb0795673c-a619-4446-b364-cd84c12e7e7b572beea6-c0b1-11e3-8031-005056864800123bc8fc-d13a-11e4-93fa-005056bc0bdbffdbc6af-1652-11e5-93fd-005056bc2afe49fa5edc-d13a-11e4-93fa-005056bc0bdbc22118f3-80d7-484d-a8f0-d377d551fb3d572beea7-c0b1-11e3-8031-005056864800123bc8fc-d13a-11e4-93fa-005056bc0bdb84150ad4-a61c-11e4-93f7-005056bc0bdb<div class="background-container subpage-bg fadeIn"><div class="container"><div class="row"><div class="banner-text subpage"><h1>Customer Stories &amp; News</h1></div></div></div><div class="jumbo-background" style="background-image:url('/lisalib/getfile.aspx?itemid=ffdbc6af-1652-11e5-93fd-005056bc2afe')"></div></div>01

Answering customer demand with HPC as a Service

"With HPE, we are now taking the next step toward more flexible and consumable HPC services. Our customers can choose whether they host on premises, at a datacenter of their choosing, or with us - maintaining a bare minimum infrastructure while leveraging on-demand HPC resources when needed."

Ægir Rafn Magnusson, Business Development Director at Advania

Advania has made significant advancements in hosting and datacenter offerings over the years and has built extensive experience and capabilities within the high-performance computing space.

Participating in great HPC projects with some of the world's leading companies has created an opportunity to learn what's needed, and has also shown how much value we can create for our customers.

So what are we doing differently than others in the HPC industry?

When a company's workload has reached maximum capacity - whether generic or HPC - one of the main options is to scale their own infrastructure hardware while taking advantage of on-demand resources where possible for workload spikes.

“Until now, HPC operators have had to go into expensive investments to scale out.”

To economically address traditional IaaS resource needs, public cloud options have been readily available for some time. However, the same advanced solutions have not extended to high-performance computing. For HPC operators, the only way forward was to invest in expensive build-outs: until now. 

In reviewing various HPC projects that we have taken on, we try to identify and address pain points for our customers, carefully evolving our HPC services to better serve their needs and create more value.


“We are now taking the next step with HPE towards a flexible and consumable HPC services.”


With HPE, we are now taking the next step toward more flexible and consumable HPC services. Our customers can choose whether they host on premises, at a datacenter of their choosing, or with us - maintaining a bare minimum infrastructure while leveraging on-demand HPC resources when needed.

This "hybrid HPC" service enables flexibility for a company's HPC operations; leveraging infrastructure and additional resources on-demand for myriad reasons: to avoid productivity delays while internal build-outs are in progress, to address high priority projects, temporary or seasonal workloads, or to implement HPC processing ad-hoc where investment in an HPC cluster may not be justified. 

Our HPC service can save time, money, and resources for companies that demand flexibility.


“A customer can have a pre-built buffer that is only paid for if it is used.”


Additionally, we now offer cluster leasing through our HPC-as-a-Service (HPCaaS).

For a fixed price per month, we will procure, set up, host, maintain, and support an HPC cluster based on your specific needs. Clusters can be refreshed when needed as well, providing a pre-built resource buffer. Our pay-by-use pricing scheme helps transform large, upfront CAPEX investments to manageable OPEX expenditures, enabling your business to do more when needed.

Using CMU to orchestrate workloads, offering containerized HPC, and providing support - all the way up to workflows and applications, we at Advania in partnership with HPE, UberCloud, and CPU24/7 - are excited to take this step into the next generation of HPC.

For further information you can visit the Advania HPC page

105:This article is not in any of the categories allowed for display!

Icelandic consumers welcome self-checkout solutions

The positive reaction shown by consumers to new self-checkout solutions in grocery stores in Iceland resulted in Advania receiving the NCR Innovation Award.

The groceries market in Iceland has undergone significant changes recently. It was only a matter of months from installation of the first self-checkout kiosk in a grocery store in Iceland to three of the four main grocery chains placing orders for the same kind of equipment.

The kiosks are manufactured by NCR, a global leader in kiosk solutions. Advania sells and services the system, which has been comprehensively tested internationally and is extremely simple to use.

Consumers have, therefore, shown very positive reactions to the solution, and its adoption into the Icelandic market has been a resounding success. Over the next few years, the self-checkout solutions will be installed in more shops throughout Iceland. The objective of doing so is to reduce workloads during peak periods and to shorten queues at check-out.

It has been shown quite clearly over the course of the year that a large proportion of customers prefer to use efficient self-checkout solutions. For this reason, Advania recently received the NCR Innovation Award for exceptional achievement in the adoption and presentation of new solutions in the market.

“The groceries sector in Iceland has been quick to react and has taken huge steps to meet the demands of modern customers. Consumer responses to self-checkout solutions have been extremely positive and completely in tune with what our neighbouring countries have experienced. We are delighted that these simple solutions can reduce workloads in shops,” says Ægir Már Þórisson, CEO Advania Iceland.

RVX to Deliver Stunning Visual Effects out of Advania Datacenters

RVX produces world-class visual effects for film, TV, gaming, and virtual reality projects. Since 2008, they have delivered over 20 projects that have captured global attention, including Hollywood blockbusters such as Gravity, Tinker Tailor Soldier Spy, 2 Guns, Contraband, and Australia, as well as the virtual reality experience Everest VR.

By selecting Advania datacenters to host their VFX and VR platform, RVX has access to Advania’s experienced HPC engineering and support team, while leveraging additional HPC resources as needed through Advania’s new HPC as a Service on-demand, high-performance computing clusters.

Secure and sustainable
With built-in operational redundancy, Advania’s datacenters are also compliant with and certified to highest security standards, and have the advantage of running on 100% sustainable energy, offering very energy-efficient operations (PUE from 1,03).
“We are most likely creating the most environmentally-friendly visual effects in the world,” says Benjamin Bohn, CEO & Managing Director at RVX. “The stability of the hosting environment is what matters to our operations, and after evaluating the options, we decided to go with Advania where the datacenter reliability was certainly one of the big factors, but also the capabilities that we have available if needed from Advania to support our operations.”

Increasing VFX demands call for more compute power
As visual effects become more elaborate and require more computing power in production, RVX has seen a dramatic increase in infrastructure demands.
Upfront investment to meet these growing workloads can be very high. Rather than over-investing in hardware that may not be fully utilized, RVX searched for a solution that can accommodate their base infrastructure needs with the option to access additional resources on-demand when they are needed.
“Advania has built up a highly experienced datacenter team that can deliver world class hosting environment that companies with high demands like RVX can rely on to support their operations as needed,” says Ægir Mar Thorisson, CEO of Advania Iceland. “We are proud of our team that has built up a very strong infrastructure to deliver hosting to the highest standard to serve global needs.”

About Advania
Advania is a leading Nordic IT company offering diverse services and solutions that include software, ERP systems, consulting, hardware, IT operations, hosting and data center services. Built on a solid foundation spanning 70 years of technology services, Advania has over 10,000 clients in public and private sectors in the Nordics and Europe.
Advania’s staff of 1100 employees across 17 offices located in three countries is committed to providing customers with the best possible service. Operations are certified according to international quality and security standard ISO 27001.